What’s my budget? Direct mail is one of the most affordable marketing tactics, especially for postcards, which are already so affordable to print.What’s my objective? Is it more direct-response sales, more social media followers, more referrals, or just general goodwill and brand awareness? Being clear about goals will help you track the results.Before you spend time and money to send out your direct mail postcard campaign, ask yourself the following questions: Like any other marketing effort, direct mail works best when it’s well thought out. What’s your direct mail marketing strategy? Now use the simple checklist below to create the best direct mail marketing campaign for you! 1. That means that with the right postcard, you really do get it all: an emotional connection, a direct line to the household decision maker, and precious minutes of brand awareness. Recipients spend 25 minutes on average looking through their direct mail.77% of recipients sort through mail immediately, and it’s usually done by the person most in charge of the household.56% of recipients say that getting their mail is a “real pleasure.”.What’s the proof, you ask? Well, according to a USPS study on direct mail:
From local auto garages and home contractors to brick-and-mortar retail shops and international brands, there’s no company that can’t benefit from direct mail. Direct mail remains one of the most powerful marketing tools for businesses of all sizes.
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